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Podcast Distribution & Marketing

Got your podcast ready for the world? Now it's time to get it into the ears of the right people and let them know about your brand and business.

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Service Overview.

Proper marketing plays a vital role in the success of your business podcast by increasing visibility, building a strong brand identity, and driving engagement and loyalty. By investing time and effort into effective marketing strategies, you can maximise the potential of your podcast, attract a wider audience, and establish a strong presence in the competitive podcasting landscape.

At Podshop, we specialise in amplifying your content and ensuring it resonates with the right audience. With our diverse range of packages tailored to various budgets, we offer comprehensive solutions to drive your podcast's success. Through a combination of content creation, strategic email and influencer outreach, targeted paid marketing campaigns, and securing compelling guest appearances, we go beyond simply gaining listeners. Our focus is on cultivating dedicated subscribers who return to your podcast, time and time again.

What you will get:
  • A dedicated marketing manager who will look after your podcast
  • A launch service linking your hosting platform to Apple, Spotify etc
  • Compelling artwork for your uploads
  • Captivating social media graphics that captivate and engage
  • Textual content for posts to complement the graphics
  • Impactful email campaigns to drive promotion for the podcast launch
  • Comprehensive progress reports and analytics
  • Implementation of an influencer outreach program to attract a wider audience of listeners
  • Guests outreach to attract new relatable talent
  • Visually engaging and professionally crafted audio and video grams
  • Paid advertising campaign on LinkedIn, Facebook or Instagram*

    *Does not including marketing spend

Why Use this Service?

Establishing a presence for your business podcast is no simple task; it demands the same attention and dedication as any new business venture. While creating compelling content is essential, effective marketing ensures that your podcast reaches the right audience and generates the desired impact. Just like launching a new business venture, a podcast requires strategic planning, promotion, and consistent efforts to succeed.

Proper marketing helps you build awareness and attract a targeted audience to your podcast. By implementing targeted marketing strategies, you can identify and reach out to individuals who are genuinely interested in your podcast's topic or niche. This targeted approach allows you to connect with the right listeners who are more likely to engage, subscribe, and become loyal followers of your podcast. With effective marketing, you can position your podcast in front of potential listeners, capturing their attention and enticing them to give your content a chance.

Increased Reach
Effective marketing is crucial for podcast success as it significantly enhances visibility and expands your reach. Properly marketing your podcast enables you to reach a wider audience, attracting new listeners who may not have discovered your content otherwise. By implementing targeted marketing strategies across various channels, such as social media, email newsletters, and collaborations with influencers or other podcasts, you can increase awareness and exposure, ultimately growing your listener base.
Brand Identity
Proper marketing allows you to establish and strengthen your podcast's brand identity. Consistent branding creates recognition and familiarity among your audience, making your podcast more memorable and distinguishing it from competitors. Through strategic marketing efforts, including the use of cohesive visual elements, tone of voice, and messaging, you can convey your podcast's unique value proposition, positioning it as a trusted and preferred choice within your niche.
Drive Engagement
Marketing your podcast properly encourages active engagement and fosters a sense of loyalty among your audience. By consistently promoting and interacting with your listeners through various marketing channels, you can cultivate a community around your podcast. This engagement not only strengthens your relationship with existing listeners but also encourages them to become brand advocates, spreading the word about your podcast and attracting new listeners through positive word-of-mouth.

1 Episode
Release Per Month

Need more? Of course we can help!
Fill in the contact form for a
comprehensive quote.

Standard

Per Month

£599

Pro

Per Month

£1,190

Premium

Per Month

£1,999
Upload

To your chosen hosting platform

Launch Only
Every Episode
Every Episode
Artwork

Designing compelling artwork for Apple and Spotify uploads

Launch Only
Every Episode
Every Episode
Graphics
2

Crafting captivating social media graphics that captivate and engage

4
6
Posts

Developing persuasive textual content for posts to complement the graphics

2
4
6
Email Campaign

Executing an impactful email campaigns to drive promotion for the podcast launch

Launch Only
Every Two Months
Every Month
Reporting

Delivering comprehensive progress reports and analytics

Monthly
Monthly
Bi-Monthly
Guests

Implementing an influencer outreach program to attract a wider audience of listeners

Influencers

Guests outreach to attract new relatable talent

Paid Campaigns

One paid advertising campaign on LinkedIn, Facebook or Instagram*

*Does not including marketing spend

-
1
2
Audio and Video Grams

Visually engaging and professionally crafted audio and video grams

6


Ready to chat about your podcast plans? Please book a 30 minute call from the calendar here.

Don’t take our word for it.

Here’s what our clients have to say.


— Dr Rebecca Jones
Professor in Coaching, Henley Business School

I found the support provided by Podshop during the recording of our podcasts to be excellent. They provided expert guidance on how to get the best quality from our recording. The post recording editing was also excellent. The team were very accommodating of my requests and everything completed in an extremely timely manner.

Relevant FAQs.

What can I expect from PODSHOP?
What’s our philosophy and company values?
Where are your main team based?
Will I have one dedicated person dealing with my request?
Do you except roll-overs or refunds?
I can’t seem to find the service I’m looking for?
What Payment methods do you accept?

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